In one of the oddest of promotions or marketing attempts by an online bingo site this has got to rate up there. It seems that the marketing team at Paddy Power has decided to place a confessional box up at one of the local churches. You can find it at the Newmarket Catholic Church if you want to add in a confession of your own. But they have also involved Frankie Dettori, a popular jockey, in this promotion.

In fact it was the Parish Priest of the St. Etheldreda Church, Father Michael Griffin that was said to come up with this new arrangement. That is the specific location of this new confessional box from Paddy Power if you are hoping to find it.

It is indeed a different way to get your name out there among the people. Instead of using the more normal methods of TV adverts or radio advertising even. Is it something that should be done? Well it will get the name of Paddy Power out there to another crowd of people, and perhaps help them bring in more members. But will other online sites use this method too? Really I can’t see why this would be something that would bring in more people. But I guess it is something unique and perhaps it will work for the folks at Paddy Power. What does the Church get out of this deal? Oh yeah the 10,000 GBP for the name Paddy Power being placed on the confessional!

Who knows why the Father actually came up with this promotion, but it is one that is indeed among the most odd that we have heard of. Surely this will also be the most odd that will ever happen, and no one else will follow along to sponsor any other activities of this sort!

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This news post was written by Christy Tanner on May 11, 2010